Donald Trump’s New Cryptocurrency Investment Revealed

Trump Media and Technology Group has officially launched a new fintech brand called Truth.Fi. This brand aims to invest up to $250 million in cryptocurrencies, ETFs, and other financial products.

Overview of Trump’s Fintech Initiative

According to recent announcements, Truth.Fi will focus on investing in Bitcoin, various cryptocurrencies, and crypto-related securities. The firm also plans to invest in ETFs, which may extend beyond just crypto ETFs. As of December 2024, the company holds over $700 million in reserves, and its board has approved investments of up to $250 million through Truth.Fi.

The impact of these investments on the cryptocurrency market is expected to be significant. Currently, the market reacts strongly to developments related to Trump.

Statements from Leadership

Devin Nunes, CEO and President of Trump Media and Technology Group, stated, “Truth.Fi is a natural extension of the Truth Social movement. We started by creating a platform for free speech, and now we are moving into investment products and the decentralized finance (DeFi) space. Developing American-first investment tools is another step toward building a robust ecosystem.”

Trademark Application and Future Plans

Trump Media Group has filed a trademark application for Truth.Fi, just weeks after Donald Trump’s election victory. Reports suggest that Truth.Fi will offer cryptocurrency payment and custody services. However, for now, the fintech brand will focus solely on investment activities.

There have also been rumors about Trump Media Group acquiring Bakkt, a popular crypto custody and onramp solution, but these claims have yet to materialize.

Expanding Presence in the Crypto Space

Overall, Donald Trump’s affiliated ventures are actively expanding in the cryptocurrency sector. The former president currently has a meme coin called TRUMP, which continues to cause significant fluctuations in the crypto market.

Additionally, the DeFi project World Liberty Financial (WLFI), supported by the Trump family, is actively expanding its portfolio. Recently, WLFI purchased over $2 million in MOVE tokens, leading to a nearly 15% increase in the value of this modular altcoin. Currently, WLFI holds over $395 million in cryptocurrency, predominantly in Ethereum.